World music
A marketing category for non-Western traditional music.
World music is an English term used to describe musical styles from countries where English is not the primary language. This includes traditional music, intercultural blends, and music that resembles traditional forms. Because the category is so broad and flexible, it’s hard to pin down a single definition. However, the genre’s fascination with sounds from other cultures is captured by *Roots* magazine’s description: “local music from out there.” The term was widely adopted in the 1980s, when the music industry in Europe and North America used it as a marketing label for non-Western traditional music. Since then, it has expanded to include subgenres like ethnic fusion and worldbeat. The word “world music” is credited to ethnomusicologist Robert E. Brown, who first used it in the early 1960s at Wesleyan University in Connecticut. There, he created programs from undergraduate to doctoral levels in the field. To improve learning, Brown invited over a dozen visiting performers from Africa and Asia and started a world music concert series. The term became common in the 1980s as a way for the media and music industry to classify and market music. Popular forms of world music include non-European classical music (such as Chinese guzheng, Indian raga, and Tibetan chants), Eastern European folk music (like Balkan village music and the singing of The Mystery of the Bulgarian Voices), Nordic folk music, Latin music, Indonesian music, and the many folk and tribal traditions of the Middle East, Africa, Asia, Oceania, and Central and South America. These diverse styles are grouped together because of their indigenous roots. Over the 20th century, sound recording, affordable international air travel, and global communication gave rise to “crossover” music. Musicians from different cultures could now access recordings from around the world, see and hear visiting performers, and travel to play their own music, creating a mix of influences. While communication technology makes obscure music more accessible, commercialization risks making music more uniform, blurring regional identities, and threatening traditional local music practices. Since the music industry established the term, what consumers now consider “world” music often includes blends of ethnic tradition, style, and interpretation. This has led to hybrid genres like ethnic fusion and worldbeat. Examples include the Irish-West African mix of Afro Celt Sound System, the pan-cultural sound of AO Music, and the jazz-influenced Finnish folk of Värttinä, all of which show contemporary Western influence. Worldbeat and ethnic fusion can also mix indigenous sounds with Western pop. Notable examples are Paul Simon’s album *Graceland*, which features South African mbaqanga; Peter Gabriel’s work with Pakistani Sufi singer Nusrat Fateh Ali Khan; the Deep Forest project, blending West African vocal loops with Western rhythms and harmonies; and Mango, who combined pop and rock with world elements. Depending on style and context, world music can overlap with new-age music, which often includes ambient sounds and indigenous roots, such as Tibetan bowls, Tuvan throat singing, Gregorian chant, or Native American flute. When blended with new-age music, it’s often called ethnic fusion, as in Nicholas Gunn’s “Face-to-Face” from *Beyond Grand Canyon*, which uses Native American flute with synthesizers, or “Four Worlds” from *The Music of the Grand Canyon*, featuring spoken word by Razor Saltboy of the Navajo Indian Nation. The subgenre world fusion is sometimes mistakenly thought to mean a blend of Western jazz fusion with world music. While that fits, the term “fusion” here doesn’t automatically mean jazz fusion. Western jazz mixed with world music is more accurately called world fusion jazz, ethnic jazz, or non-Western jazz. World fusion and global fusion are nearly synonymous with worldbeat, and though they are subgenres of popular music, they can also represent broader expressions of world music. The confusion comes from the 1970s and 1980s, when fusion in jazz meant blending jazz and rock. Early examples of world music reaching a wide audience include Millie Small’s 1964 hit “My Boy Lollipop,” which reached number 2 on both the UK Singles Chart and the US Billboard Hot 100. In the 1960s, Miriam Makeba and Hugh Masekela had popular hits in the United States. In 1969, Indian musician Ravi Shankar played the sitar at the Woodstock festival.
- coined_by
- Robert E. Brown
- year_coined
- early 1960s
- field
- Music genre / marketing category
- origin
- Wesleyan University, Connecticut
- known_for
- Category for non-Western traditional and intercultural music
- subgenres
- Ethnic fusion, worldbeat
Lore & Background
The term 'world music' has been credited to ethnomusicologist Robert E. Brown, who coined it in the early 1960s at Wesleyan University in Connecticut, where he developed undergraduate through doctoral programs in the discipline. To enhance the learning process, he invited more than a dozen visiting performers from Africa and Asia and began a world music concert series. The term became current in the 1980s as a marketing/classificatory device in the media and the music industry.
Reader's Guide
World music's significance lies in its role as a broad, elastic category that brought non-Western traditional and intercultural music to global attention, particularly through the music industry's marketing efforts in the 1980s. It encompasses diverse forms such as non-European classical music, Eastern European folk music, Latin music, Indonesian music, and folk and tribal music from the Middle East, Africa, Asia, Oceania, and the Americas. The category has spurred hybrid genres like ethnic fusion and worldbeat, blending indigenous sounds with Western pop elements, as seen in Paul Simon's 'Graceland' and Peter Gabriel's work with Nusrat Fateh Ali Khan. However, commercialization risks increasing musical homogeneity and the extinction of traditional local music-making practices. The term's legacy includes fostering cross-cultural musical exchange while also highlighting tensions between preservation and global market forces.
Did You Know?
- The term 'world music' was coined by ethnomusicologist Robert E. Brown in the early 1960s at Wesleyan University.
- World music was popularized in the 1980s as a marketing category for non-Western traditional music.
- Examples of world music include Chinese guzheng music, Indian raga music, and Tibetan chants.
The Fluidity of Musical Taxonomy
Music resists neat categorization. The very act of sorting sound into genres is, by its nature, arbitrary and frequently contested. Closely related styles bleed into one another, and the boundaries between them are often as porous as the traditions they describe. A single broad category—say, classical or popular—can branch into dozens of sub-genres, each carrying its own conventions and histories. The scale of this proliferation is staggering: one music platform, Gracenote, catalogued more than two thousand distinct genres. Many of these labels were coined not by scholars or musicians but by record companies seeking to carve out new market segments. Others emerged from what is called a "folksonomy," a bottom-up taxonomy assembled by everyday listeners rather than industry experts. Despite the inherent messiness, classification remains practically essential. It gives listeners a workable way to discover new music and gives distributors a framework for organizing and delivering sound to the right audiences. Yet no list, however long, can be called truly exhaustive, and the categories continue to shift as tastes and technologies evolve.
A Timeline of Classical Evolution
Classical music, in its broadest sense, spans not only the Western concert tradition but also the refined musical heritages of Andalusia, India, Korea, Persia, Kurdistan, and Turkey. Within the Western canon, the arc stretches from the Renaissance (roughly 1500 to 1600) through the Baroque era (1600–1750) and the shorter Galant period (1720–1770), into the Classical period (1750–1820) and the sweeping Romantic era (1780–1910). The common practice period, a broad span from 1600 to 1900, encompasses much of this progression. The twentieth and twenty-first centuries shattered earlier conventions, giving rise to overlapping movements: Modernism (1890–1930), Impressionism (from the 1870s or 1890s to the 1920s), Neoclassicism (1920–1950), and High Modernism (1930 to the present). Postmodern music, experimental music, minimal music, and what is now termed contemporary classical music all emerged in the latter half of the twentieth century and continue to evolve, each overlapping the others in ways that resist clean periodization.
A Global Mosaic of Regional Sound
Music does not respect political borders, yet regional traditions remain one of the most intuitive ways to organize the world's sonic diversity. The Middle Eastern and Asian sphere alone encompasses Arabic classical and pop forms, the Kurdish traditions of Hayran and Dengbêj, Persian Sawt, Turkish folk, and the music of Israel. Australasia and Oceania contribute Australian folk and hip-hop, Indigenous Australian music, Hawaiian mele, New Zealand's Māori traditions including Kapa haka, and the musical cultures of Samoa and the wider Polynesian islands. Even Antarctica appears in the taxonomy, represented by the band Nunatak. Other major regional groupings include African, European, Latin and South American, and North American traditions. In North America and Western Europe, regional and national genres that originate outside the Western world—oral traditions, sea shanties, work songs, nursery rhymes, Arabesque, and indigenous music—are often swept into the catch-all label of "world music," a classification that reflects the listener's cultural vantage point as much as the music itself.
Beyond the Mainstream: Niche and Functional Music
Beyond the well-known popular and classical categories, a vast landscape of niche and functionally defined music exists. A cappella singing takes many forms, from barbershop quartets to collegiate groups. Ballroom dance music—pasodoble, cha-cha-cha, and others—serves a specific social purpose, as do vogue and other dance traditions. On the production side, bedroom production, computer music, and hyperpop represent newer, technology-driven approaches, while found-object music pushes the boundaries of what counts as an instrument. Incidental music, written for film, stage, musicals, video games, and music-hall shows, constitutes an enormous body of work that rarely reaches the concert hall. Other categories include children's music, independent music, LGBT music, patriotic compositions such as military marches and national anthems, martial industrial, theatre music, and even the cultural phenomenon of drug use in music. Multi-instrumentalists, virtuoso performers, and one-man bands occupy their own space, reminding us that the taxonomy of music is as much about the people who make and hear it as about the sound itself.
Frequently Asked Questions
Who came up with the term 'World music'?
Robert E. Brown is credited with coining the phrase in the early 1960s while at Wesleyan University in Connecticut. It was originally a broad label for musical styles originating outside English-speaking countries.
What exactly counts as World music?
World music is an umbrella English-language term covering traditional, quasi-traditional, and intercultural music from non-English-speaking regions. Because the category is so elastic, no single universal definition has ever settled, and Roots magazine once summed it up simply as 'local music from out there.'
When did 'World music' become a widely recognized category?
Although Robert E. Brown introduced the phrase in the early 1960s, it really took off as a recognized marketing label during the 1980s. By that point it had become the go-to shelf category for non-Western traditional music in the industry.
What subgenres fall under World music?
Two prominent subgenres that have grown out of the broader category are ethnic fusion and worldbeat. Both blend elements from non-Western traditions with contemporary or Western production techniques.
Why is World music so hard to pin down as a genre?
The term was never designed as a strict musical classification but rather as a flexible marketing category for anything coming from outside the Western canon. That inherent breadth and elasticity make a single, universally agreed-upon definition nearly impossible to establish.
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