World music
A marketing category for non-Western traditional music.
World music is an English phrase for styles of music from non-English-speaking countries, including quasi-traditional, intercultural, and traditional music. Its broad nature and elasticity as a musical category pose obstacles to a universal definition, but its ethic of interest in the culturally exotic is encapsulated in Roots magazine's description of the genre as 'local music from out there'. The term was popularized in the 1980s as a marketing category for non-Western traditional music and has grown to include subgenres such as ethnic fusion and worldbeat.
- coined_by
- Robert E. Brown
- year_coined
- early 1960s
- field
- Music genre / marketing category
- origin
- Wesleyan University, Connecticut
- known_for
- Category for non-Western traditional and intercultural music
- subgenres
- Ethnic fusion, worldbeat
Lore & Background
The term 'world music' has been credited to ethnomusicologist Robert E. Brown, who coined it in the early 1960s at Wesleyan University in Connecticut, where he developed undergraduate through doctoral programs in the discipline. To enhance the learning process, he invited more than a dozen visiting performers from Africa and Asia and began a world music concert series. The term became current in the 1980s as a marketing/classificatory device in the media and the music industry.
Reader's Guide
World music's significance lies in its role as a broad, elastic category that brought non-Western traditional and intercultural music to global attention, particularly through the music industry's marketing efforts in the 1980s. It encompasses diverse forms such as non-European classical music, Eastern European folk music, Latin music, Indonesian music, and folk and tribal music from the Middle East, Africa, Asia, Oceania, and the Americas. The category has spurred hybrid genres like ethnic fusion and worldbeat, blending indigenous sounds with Western pop elements, as seen in Paul Simon's 'Graceland' and Peter Gabriel's work with Nusrat Fateh Ali Khan. However, commercialization risks increasing musical homogeneity and the extinction of traditional local music-making practices. The term's legacy includes fostering cross-cultural musical exchange while also highlighting tensions between preservation and global market forces.
Did You Know?
- The term 'world music' was coined by ethnomusicologist Robert E. Brown in the early 1960s at Wesleyan University.
- World music was popularized in the 1980s as a marketing category for non-Western traditional music.
- Examples of world music include Chinese guzheng music, Indian raga music, and Tibetan chants.
The Fluidity of Musical Taxonomy
Music resists neat categorization. The very act of sorting sound into genres is, by its nature, arbitrary and frequently contested. Closely related styles bleed into one another, and the boundaries between them are often as porous as the traditions they describe. A single broad category—say, classical or popular—can branch into dozens of sub-genres, each carrying its own conventions and histories. The scale of this proliferation is staggering: one music platform, Gracenote, catalogued more than two thousand distinct genres. Many of these labels were coined not by scholars or musicians but by record companies seeking to carve out new market segments. Others emerged from what is called a "folksonomy," a bottom-up taxonomy assembled by everyday listeners rather than industry experts. Despite the inherent messiness, classification remains practically essential. It gives listeners a workable way to discover new music and gives distributors a framework for organizing and delivering sound to the right audiences. Yet no list, however long, can be called truly exhaustive, and the categories continue to shift as tastes and technologies evolve.
A Timeline of Classical Evolution
Classical music, in its broadest sense, spans not only the Western concert tradition but also the refined musical heritages of Andalusia, India, Korea, Persia, Kurdistan, and Turkey. Within the Western canon, the arc stretches from the Renaissance (roughly 1500 to 1600) through the Baroque era (1600–1750) and the shorter Galant period (1720–1770), into the Classical period (1750–1820) and the sweeping Romantic era (1780–1910). The common practice period, a broad span from 1600 to 1900, encompasses much of this progression. The twentieth and twenty-first centuries shattered earlier conventions, giving rise to overlapping movements: Modernism (1890–1930), Impressionism (from the 1870s or 1890s to the 1920s), Neoclassicism (1920–1950), and High Modernism (1930 to the present). Postmodern music, experimental music, minimal music, and what is now termed contemporary classical music all emerged in the latter half of the twentieth century and continue to evolve, each overlapping the others in ways that resist clean periodization.
A Global Mosaic of Regional Sound
Music does not respect political borders, yet regional traditions remain one of the most intuitive ways to organize the world's sonic diversity. The Middle Eastern and Asian sphere alone encompasses Arabic classical and pop forms, the Kurdish traditions of Hayran and Dengbêj, Persian Sawt, Turkish folk, and the music of Israel. Australasia and Oceania contribute Australian folk and hip-hop, Indigenous Australian music, Hawaiian mele, New Zealand's Māori traditions including Kapa haka, and the musical cultures of Samoa and the wider Polynesian islands. Even Antarctica appears in the taxonomy, represented by the band Nunatak. Other major regional groupings include African, European, Latin and South American, and North American traditions. In North America and Western Europe, regional and national genres that originate outside the Western world—oral traditions, sea shanties, work songs, nursery rhymes, Arabesque, and indigenous music—are often swept into the catch-all label of "world music," a classification that reflects the listener's cultural vantage point as much as the music itself.
Beyond the Mainstream: Niche and Functional Music
Beyond the well-known popular and classical categories, a vast landscape of niche and functionally defined music exists. A cappella singing takes many forms, from barbershop quartets to collegiate groups. Ballroom dance music—pasodoble, cha-cha-cha, and others—serves a specific social purpose, as do vogue and other dance traditions. On the production side, bedroom production, computer music, and hyperpop represent newer, technology-driven approaches, while found-object music pushes the boundaries of what counts as an instrument. Incidental music, written for film, stage, musicals, video games, and music-hall shows, constitutes an enormous body of work that rarely reaches the concert hall. Other categories include children's music, independent music, LGBT music, patriotic compositions such as military marches and national anthems, martial industrial, theatre music, and even the cultural phenomenon of drug use in music. Multi-instrumentalists, virtuoso performers, and one-man bands occupy their own space, reminding us that the taxonomy of music is as much about the people who make and hear it as about the sound itself.
Frequently Asked Questions
Who came up with the term 'World music'?
Robert E. Brown is credited with coining the phrase in the early 1960s while at Wesleyan University in Connecticut. It was originally a broad label for musical styles originating outside English-speaking countries.
What exactly counts as World music?
World music is an umbrella English-language term covering traditional, quasi-traditional, and intercultural music from non-English-speaking regions. Because the category is so elastic, no single universal definition has ever settled, and Roots magazine once summed it up simply as 'local music from out there.'
When did 'World music' become a widely recognized category?
Although Robert E. Brown introduced the phrase in the early 1960s, it really took off as a recognized marketing label during the 1980s. By that point it had become the go-to shelf category for non-Western traditional music in the industry.
What subgenres fall under World music?
Two prominent subgenres that have grown out of the broader category are ethnic fusion and worldbeat. Both blend elements from non-Western traditions with contemporary or Western production techniques.
Why is World music so hard to pin down as a genre?
The term was never designed as a strict musical classification but rather as a flexible marketing category for anything coming from outside the Western canon. That inherent breadth and elasticity make a single, universally agreed-upon definition nearly impossible to establish.
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